Soap.com Tool Shop

One of the many landing pages I designed for Soap.com, the Tool Shop was designed to highlight personal care appliances within the large-scale e-commerce site. Since these products had a higher-than-average price point, the page called for a polished, premium feel. The brand’s colorful, vibrant style guide was maintained throughout. Due to the technical constraints of the company CMS at the time, the page was constructed with images only.

Client

Quidsi, an Amazon company

Art Direction

Julie Steinhagen

Role

Visual Design, Photo Retouching, Front-end Coding